Selling Radio

Selling Radio

"Susan Smulyan argues that the emergence of commercialized broadcasting was not an inevitable development but rather the result of a bitter struggle over the form and content of the new technology.

Author: Susan Smulyan

Publisher: Smithsonian Inst Press

ISBN: UCSD:31822016551855

Category: History

Page: 223

View: 816

"Susan Smulyan argues that the emergence of commercialized broadcasting was not an inevitable development but rather the result of a bitter struggle over the form and content of the new technology.
Categories: History

Selling Radio Direct

Selling Radio Direct

A streetwise primer on a fundamental broadcast skill.

Author: Michael C. Keith

Publisher: Butterworth-Heinemann

ISBN: IND:30000038746412

Category: Business & Economics

Page: 117

View: 796

A streetwise primer on a fundamental broadcast skill. It gives readers the tools to become successful radio salespeople.
Categories: Business & Economics

Selling and Servicing Household Appliances and Radio tv

Selling and Servicing Household Appliances and Radio tv

1 - Radio Frequency Systems ; Vol . 2 , AM Modulation Systems ; Vol . 3 , FM and
Multiplex Modulation Systems . TV Diagnosis and Repair , P.F. Reporter Staff .
1962 . $ 1.50 . Phone Cartridge and Needle Replacement Guide . 1961 . $ 1.95 .

Author: William G. Flewellen

Publisher:

ISBN: UIUC:30112101581236

Category: Household appliances

Page: 11

View: 868

Categories: Household appliances

Media Selling

Media Selling

Paul Talbot The History of Radio Today's Radio Industry Radio Station Structure
The Radio Business is Competitive, not Complex The Advantages of Radio
National Advertising Network Radio Local Advertising Radio Programming How
to ...

Author: Charles Warner

Publisher: John Wiley & Sons

ISBN: 9781444359275

Category: Business & Economics

Page: 616

View: 136

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Categories: Business & Economics

Keith s Radio Station

Keith s Radio Station

Herweg, G.W. and Herweg, A.P., Making More Money Selling Radio Advertising
without Numbers,NAB, Washington, D.C.,1995. Hoffer, J. and McRae,J.,
TheComplete Broadcast Sales Guide for Stations, Reps, and Ad Agencies, Tab
Books, ...

Author: John Allen Hendricks

Publisher: CRC Press

ISBN: 9781136027857

Category: Language Arts & Disciplines

Page: 503

View: 453

Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Categories: Language Arts & Disciplines

Radio

Radio

RADIO. REALITI. ES. GE'ITING STARTED The focus of this book primarily is
programming. That is the product we sell and where the creative process is
called upon to generate profit-making ideas. It's also the part of the industry
where I have ...

Author: Steve Warren

Publisher: Taylor & Francis

ISBN: 9780240806969

Category: Music

Page: 225

View: 153

An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding: Radio as a career--from tips on getting started to job negotiations Programming--talk radio and music, from format science to picking the hits Relationships with listeners--everything from staying in touch with your audience to public image Branding, marketing, and advertising the radio station Research--music tests, audience analysis, ratings, and more Practical information about management policies Radio realities--information on rules and regulations This latest edition has been updated to include: Important updates on an ever-evolving field Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more& to be accompanied by an on-line section of electronic forms for convenience Ideas for successfully programming in new radio formats like satellite, internet, and cable In such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors
Categories: Music

Druggists Circular

Druggists  Circular

Selling Radio Telephone Outfits Hundreds of Thousands of Dollars Are Being
Spent For Radio Outfits — A Logical Drug Store Side Line The Radio Department
at Cunningham's , Detroit THIS WAY TO THE RADIO DEPARTMENT Stairway ...

Author:

Publisher:

ISBN: UOM:39015086594671

Category: Pharmaceutical chemistry

Page:

View: 699

Categories: Pharmaceutical chemistry

Selling the Silver Bullet

Selling the Silver Bullet

Susan Smulyan, Selling Radio: The Commercialization of American
Broadcasting, 1920–1934, 37. 33. Victoria Johnson, Heartland TV: Prime Time
Television and the Struggle for U.S. Identity, 41. 34. Alexander Russo, Points on
the Dial: ...

Author: Avi Santo

Publisher: University of Texas Press

ISBN: 9781477303979

Category: Performing Arts

Page: 331

View: 867

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.
Categories: Performing Arts

Library of Congress Subject Headings

Library of Congress Subject Headings

Radio ( Continued ) - Transmitters and transmission ( TK6561 ) UF Radio
transmission Transmitting sets , Radio BT ... laws -Selling USE Selling - Radio
advertising - United States - Awards USE Radio advertising - AwardsUnited
States Radio ...

Author: Library of Congress

Publisher:

ISBN: OSU:32435076471762

Category: Subject headings, Library of Congress

Page:

View: 903

Categories: Subject headings, Library of Congress

Radio and Television Regulation

Radio and Television Regulation

Press , 1993 ) ; Susan Smulyan , Selling Radio : The Commercialization of
American Broadcasting , 1920-1934 ( Washington , D.C .: Smithsonian Institution
Press , 1994 ) ; and two works by Hugh G. J. Aitken , Syntony and Spark : The
Origins ...

Author: Hugh R. Slotten

Publisher: JHU Press

ISBN: 080186450X

Category: History

Page: 308

View: 974

His discussion of the early years of radio examines powerful personalities - including navy secretary Josephus Daniels and commerce secretary Herbert Hoover - who maneuvered for government control of "the wireless." He then considers fierce competition among companies such as Westinghouse, GE, and RCA, which quickly grasped the commercial promise of radio and later of television and struggled for technological edge and market advantage. Analyzing the complex interplay of the factors forming public policy for radio and television broadcasting, and taking into account the ideological traditions that framed these controversies, Slotten sheds light on the rise of the regulatory state.
Categories: History

Radio in Small Nations

Radio in Small Nations

Smulyan, S. (1994), Selling Radio: The Commercialization of American
Broadcasting 1920–1934. Washington: Smithsonian Institution Press. Statistics
Canada (2006a), Immigrant Population by Place of Birth and Period of
Immigration (2006 ...

Author:

Publisher: University of Wales Press

ISBN: 9780708325445

Category: Performing Arts

Page: 214

View: 928

This is the first title in a new series of volumes examining different dimensions of the media and culture in small nations. Whether at a local, national or international level, radio has played and continues to play a key role in nurturing or denying – even destroying – people’s sense of ‘belonging’ to a particular community, whether it be defined in terms of place, ethnicity, language or patterns of consumption. Typically, the radio has been used for purposes of propaganda and as a means of forging national identity both at home and also further afield in the case of colonial exploits. Drawing on examples of four models of, the chapters in this volume will provide an historical and contemporary overview of radio in a number of small nations. The authors propose a stimulating discussion on the role radio has played in a variety of nation contexts worldwide.
Categories: Performing Arts

Boston Radio

Boston Radio

By the time the radio craze came along, the Shepard store was already selling
radio equipment. Both John Shepard Jr. and John Shepard III believed the time
was right for a radio station, and the Boston store seemed like the perfect place to
 ...

Author: Donna L. Halper

Publisher: Arcadia Publishing

ISBN: 9781439624142

Category: Performing Arts

Page: 128

View: 571

Boston’s radio history begins with pioneering station 1XE/WGI, one of America’s first radio stations, and includes the first station to receive a commercial license, WBZ; the first FM radio network, W1XOJ and W1XER; and one of the first news networks, the Yankee News Service. Nationally known bandleaders like Joe Rines and Jacques Renard were first heard on Boston radio, as was one of the first weathercasters, E. B. Rideout. The city has been home to a number of legendary announcers, such as Bob and Ray, Arnie Ginsburg, Dick Summer, Dale Dorman, and Charles Laquidara; talk show giants like Jerry Williams and David Brudnoy; and sports talkers like Eddie Andelman and Glenn Ordway. Many Boston radio personalities, such as Curt Gowdy, “Big Brother” Bob Emery, Don Kent, and Louise Morgan, found fame on television but first established themselves on Boston’s airwaves. Since 1920, Boston radio has remained vibrant, proving that live and local stations are as important as ever.
Categories: Performing Arts

Radio Programming Tactics and Strategy

Radio Programming  Tactics and Strategy

... Policies Raymond Akwule Selling Radio Direct Michael C. Keith Electronic
Media Ratings Karen Buzzard International Television Co-Production: From
Access to Success Carla Brooks Johnston Practical Radio Promotions Ted E. F.
Roberts ...

Author: Eric Norberg

Publisher: CRC Press

ISBN: 9781136026904

Category: Language Arts & Disciplines

Page: 191

View: 221

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Categories: Language Arts & Disciplines

George Gallup in Hollywood

George Gallup in Hollywood

Herman Hettinger, A Decade of Radio Advertising (Chicago, Ill., University of
Chicago Press, 1933; rpt., New York: Arno ... Charles Hull Wolfe, "Radio
Audience Measurement," Advertising & Selling (July 1948): 37–38, 53, Webster
and Lichty, ...

Author: Susan Ohmer

Publisher: Columbia University Press

ISBN: 9780231511285

Category: Performing Arts

Page: 336

View: 873

George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.
Categories: Performing Arts

Music Trades

Music Trades

... W. A. Oates, Representative of the Period Sales Co., New Albany, Ind., Used
the Radio to Sell Schaff Bros. Pianos to St. Louis House — Amateur Stations
Cooperate Unquestionably! The Least Expensive Really High Grade Grand in
the.

Author:

Publisher:

ISBN: PRNC:32101080200056

Category: Music trade

Page:

View: 515

Categories: Music trade

The Radio Station

The Radio Station

Selling. Web sites, new HD2 channels, and podcasts have become additional
sources of revenue at many stations. ... Contends Jason Insalaco, “Radio account
executives can benefit from this source by selling additional exposure to ...

Author: Michael C Keith

Publisher: Taylor & Francis

ISBN: 9781136027932

Category: Language Arts & Disciplines

Page: 352

View: 465

This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
Categories: Language Arts & Disciplines

Electronics World

Electronics World

By that time a radio receiving outfit will have been fied with the radio business as
a whole . They seemed to compresst into a space as small as the present - day
cameras , be of the opinion — and rightly so — that selling radio appa pocket ...

Author:

Publisher:

ISBN: UCAL:C2559865

Category: Electronics

Page:

View: 562

Categories: Electronics

Electronic Media

Electronic Media

The Radio Corporation of America (RCA) began operation in October 1919 and
began running the radio stations ... In 1920, Westinghouse was still selling radio
sets that it manufactured and was looking for ways to increase radio set sales.

Author: Norman J. Medoff

Publisher: Taylor & Francis

ISBN: 9781136030413

Category: Language Arts & Disciplines

Page: 12

View: 818

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Categories: Language Arts & Disciplines

Electric Sounds

Electric Sounds

... Control of U.S. Broadcasting, 1928–1935 (New York: Oxford UP, 1993); Susan
Smulyan, Selling Radio: The Commercialization of American Broadcasting, 1920
–1934 (Washington, D.C.: Smithsonian Institution Press, 1994); Michele Hilmes, ...

Author: Steve J. Wurtzler

Publisher: Columbia University Press

ISBN: 9780231510080

Category: Performing Arts

Page: 416

View: 777

Electric Sounds brings to vivid life an era when innovations in the production, recording, and transmission of sound revolutionized a number of different media, especially the radio, the phonograph, and the cinema. The 1920s and 1930s marked some of the most important developments in the history of the American mass media: the film industry's conversion to synchronous sound, the rise of radio networks and advertising-supported broadcasting, the establishment of a federal regulatory framework on which U.S. communications policy continues to be based, the development of several powerful media conglomerates, and the birth of a new acoustic commodity in which a single story, song, or other product was made available to consumers in multiple media forms and formats. But what role would this new media play in society? Celebrants saw an opportunity for educational and cultural uplift; critics feared the degradation of the standards of public taste. Some believed acoustic media would fulfill the promise of participatory democracy by better informing the public, while others saw an opportunity for manipulation. The innovations of this period prompted not only a restructuring and consolidation of corporate mass media interests and a shift in the conventions and patterns of media consumption but also a renegotiation of the social functions assigned to mass media forms. Steve J. Wurtzler's impeccably researched history adds a new dimension to the study of sound media, proving that the ultimate form technology takes is never predetermined. Rather, it is shaped by conflicting visions of technological possibility in economic, cultural, and political realms. Electric Sounds also illustrates the process through which technologies become media and the ways in which media are integrated into American life.
Categories: Performing Arts

Library of Congress Subject Headings

Library of Congress Subject Headings

P287 UF Packaging - Selling - Paper ( May Subd Geog ) ( HF5439.P327 UF
Paper - Selling - Photographs ( May Subd Geog ) ( HF5439.P43 ) BT
Photographs - Property insurance ( May Subd Geog ) UF Insurance , Property -
Selling - Radio ...

Author: Library of Congress. Cataloging Policy and Support Office

Publisher:

ISBN: UOM:39015046791235

Category: Subject headings, Library of Congress

Page:

View: 949

Categories: Subject headings, Library of Congress