Public Communication Campaigns

Public Communication Campaigns

Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Author: Ronald E. Rice

Publisher: SAGE

ISBN: 9781412987707

Category: Business & Economics

Page: 376

View: 749

In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
Categories: Business & Economics

The Crisis of Public Communication

The Crisis of Public Communication

communication roles that different people adopt and to compare their influence
cross-nationally. Sociologically, such an analysis might focus, for example, on
educational background (expected to differentiate monitors from spectators) or on
 ...

Author: Jay Blumler

Publisher: Routledge

ISBN: 9781134839551

Category: Social Science

Page: 248

View: 672

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Categories: Social Science

Discourse Power Address

Discourse Power Address

Providing a cross-disciplinary contribution to the fields of Communication, Language, Media and Political Studies, this book provides an original, clear-sighted contribution to the debate on language and power, and will provide an essential ...

Author: Stuart Price

Publisher: Routledge

ISBN: 9781351943789

Category: Language Arts & Disciplines

Page: 264

View: 346

'Discourse Power Address' identifies the existence of 'directive' address, a form of strategic communication which is employed in a number of dominant practices, including Advertising, Politics, Public Relations and Corporate representation. Stuart Price argues that the simulation of intimacy in authoritarian address masks a drive to power, in which the creation of propositions by powerful social actors is based on the 'timeliness' of utterance rather than any real adherence to truth or genuine explanation. Election broadcasts, political speeches, TV commercials and corporate advertisements are all scrutinised in order to evaluate competing perspectives on the creation and circulation of meaning; particular reference is made to theories of discourse, ideology and address. In the course of his argument, the author proposes an original method for determining how authoritarian address attempts to make an impact on audiences. Providing a cross-disciplinary contribution to the fields of Communication, Language, Media and Political Studies, this book provides an original, clear-sighted contribution to the debate on language and power, and will provide an essential resource for lecturers, researchers, students, activists and policy-makers.
Categories: Language Arts & Disciplines

Science in Public

Science in Public

In this unprecedented, comprehensive look at a new field, Jane Gregory and Steve Miller point the way to a more effective public understanding of science in the years ahead.

Author: Jane Gregory

Publisher: ReadHowYouWant.com

ISBN: 9781459608238

Category: Large print books

Page: 622

View: 645

Does the general public need to understand science? And if so, is it scientists' responsibility to communicate? Critics have argued that, despite the huge strides made in technology, we live in a ''scientifically illiterate'' society--one that thinks about the world and makes important decisions without taking scientific knowledge into account. But is the solution to this ''illiteracy'' to deluge the layman with scientific information? Or does science news need to be focused around specific issues and organized into stories that are meaningful and relevant to people's lives? In this unprecedented, comprehensive look at a new field, Jane Gregory and Steve Miller point the way to a more effective public understanding of science in the years ahead.
Categories: Large print books

The Law of Public Communication 11th Edition

The Law of Public Communication  11th Edition

This new edition features discussions of hot topics such as the prosecution of WikiLeaks founder Julian Assange for Espionage Act violations, the U.S. Supreme Court's decision in Iancu v.

Author: William E. Lee

Publisher: Routledge

ISBN: 9781000080407

Category: Law

Page: 634

View: 403

The eleventh edition of this classic textbook provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features discussions of hot topics such as the prosecution of WikiLeaks founder Julian Assange for Espionage Act violations, the U.S. Supreme Court's decision in Iancu v. Brunetti addressing the registration of offensive trademarks, revenge porn, FTC guidelines on social media influencers and efforts by social media platforms to develop coherent approaches to misinformation. The Law of Public Communication is an ideal core textbook for undergraduate and graduate courses in communication law and mass media law. A downloadable test bank is available for instructors at www.routledge.com/9780367476793.
Categories: Law

Public Communication and Behavior

Public Communication and Behavior

Does mass communication change public opinion after all? Chicago: Nelson-
Hall. Lichter, S. R., Rothman, S., & Lichter, L. S. (1986). The media elite.
Bethesda, MD: Adler & Adler. Lippmann, W. (1922). Public opinion. New York:
Free Press.

Author: George Comstock

Publisher: Academic Press

ISBN: 9781483276137

Category: Psychology

Page: 380

View: 330

Public Communication and Behavior, Volume 2, is devoted to the study of communicatory behavior that has a public or social character. More concretely, it encompasses research and theory designated as ""within a range of disciplines and fields—advertising, child development, education, journalism, political science, sociology, and wherever else such scholarly activity occurs including, of course, social psychology"". The book opens with a chapter on television exposure as a potential cause of aggression. This is followed by separate chapters on barriers to information flow and the manner in which news audiences make use of TV news; various television forms and their impact on children; and the characterization and formalization of some elements of the evolving paradigm of communications research. The final chapter discusses the research findings concerning the public impact of the 1983 television movie about the aftermath of nuclear war, The Day After.
Categories: Psychology

Public Communication in the European Union

Public Communication in the European Union

Chiara Valentini, Ph.D., is Assistant Professor at the Department of Language
and Business Communication at the Aarhus School of Business, Aarhus
University, Denmark, where she teaches undergraduate and graduate courses in
public ...

Author: Chiara Valentini

Publisher: Cambridge Scholars Publishing

ISBN: 9781443818773

Category: Language Arts & Disciplines

Page: 440

View: 961

This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings. The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance. The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.
Categories: Language Arts & Disciplines

The Law of Public Communication

The Law of Public Communication

The Law of Public Communication provides practical, professional training in a
book grounded in the liberal arts. Professors who assign this book wish to teach
legal principles, demonstrate methods of analyzing cases, and provide practical ...

Author: William E. Lee

Publisher: Taylor & Francis

ISBN: 9781351692359

Category: Law

Page: 632

View: 550

Updated to reflect new developments through 2019, the tenth edition of The Law of Public Communication provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers, and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features color photos, as well as breakout boxes that apply the book’s principles to daily life. The new case studies discussed often reflect new technologies and professional practices, including hot topics such as cyber bullying, drones, government surveillance, campaign financing, advertising, and digital libel. The Law of Public Communication is an ideal core textbook for undergraduate and graduate courses in communication law and mass media law. A downloadable test bank is available for instructors at www.routledge.com/9780367353094.
Categories: Law

Routledge Handbook of Public Communication of Science and Technology

Routledge Handbook of Public Communication of Science and Technology

... Découverte (Palace of Discovery), Paris 45, 47, 49 PAOs (Public Affairs
Officers) 62, 64 paperbacks 19 Paquette,J. 52 Park, D.W. 191 participation:
categorising 126; versus communication 127; deliberative participation practices
and policy ...

Author: Massimiano Bucchi

Publisher: Routledge

ISBN: 9781135049478

Category: Science

Page: 258

View: 656

Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. Over the past few decades, the field has developed and expanded significantly, both in terms of professional practice and in terms of research and reflection. The Routledge Handbook of Public Communication of Science and Technology provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of the research on the main actors, issues, and arenas involved. In this brand-new revised edition, the book brings the reviews up-to-date and deepens the analysis. As well as substantial reworking of many chapters, it gives more attention to digital media and the global aspects of science communication, with the inclusion of four new chapters. Several new contributors are added to leading mass-communication scholars, sociologists, public-relations practitioners, science writers, and others featured herein. With key questions for further discussion highlighted in each chapter, the handbook is a student-friendly resource and its scope and expert contributors mean it is also ideal for both practitioners and professionals working in the field. Combining the perspectives of different disciplines and of different geographical and cultural contexts, this original text provides an interdisciplinary and global approach to the public communication of science and technology. It is a valuable resource for students, researchers, educators, and professionals in media and journalism, sociology, the history of science, and science and technology.
Categories: Science

Coarseness in U S Public Communication

Coarseness in U S  Public Communication

—Chantal Mouffe, 1993, The Return of the Political1 Let's assume that the
bourgeoisie public sphere that Habermas ... The following carves out a position
that we believe gives us ground for criticizing contemporary public
communication: ...

Author: Philip Dalton

Publisher: Fairleigh Dickinson

ISBN: 9781611475043

Category: Social Science

Page: 232

View: 777

Proceeding from the assumption that all manner of public communication in the United States is becoming increasingly coarse, this book argues that shared cultural notions of decency are being eroded by market logic—a decision making calculus based solely upon the aggregate preferences of self-interested individuals.
Categories: Social Science

Handbook of Public Communication of Science and Technology

Handbook of Public Communication of Science and Technology

He directs the programme 'Social and Public Communication', and researches
science communication and the public understanding of science in comparative
perspective, and the role of resistance in socio-technical processes. Books
include ...

Author: Massimiano Bucchi

Publisher: Routledge

ISBN: 9781134170142

Category: Science

Page: 274

View: 542

Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology.
Categories: Science

Scientific Uncertainty and Its Influence on the Public Communication Process

Scientific Uncertainty and Its Influence on the Public Communication Process

SCIENTIFIC UNCERTAINTY IN RISK COMMUNICATION: AN INTERNATIONAL
PERSPECTIVE V. H. SUBLET ... Advanced Research Workshop on “Scientific
Uncertainty and Its Influence on the Public Communication Process” was held
Sept.

Author: Virginia H. Sublet

Publisher: Springer Science & Business Media

ISBN: 9789401586191

Category: Technology & Engineering

Page: 234

View: 311

Experts from academia and government who are actively engaged in research in the area of risk communication present a compendium of cases that give information and allow the development of strategies to improve the communication of scientific information to the public. The cases span Western, Central and Eastern Europe, covering such areas as nuclear waste, heavy metal contamination, landfill siting, risk perception, global warming, international health for all, and more. The conclusions and recommendations presented here are being used to develop future activities to further explore this area of risk communication as an international study. Audience: Scientists, risk communicators, psychologists, toxicologists, health professionals, and anyone who has an interest in public communication on scientific uncertainty.
Categories: Technology & Engineering

The Sciences Media Connection Public Communication and its Repercussions

The Sciences    Media Connection    Public Communication and its Repercussions

There can be no doubt that the academic world which – at least in the public's
mind – had been insulated from the 'real world,' residing in the ivory tower of self-
referential intellectual pursuit and communication, has reacted to these ...

Author: Simone Rödder

Publisher: Springer Science & Business Media

ISBN: 9400720858

Category: Social Science

Page: 380

View: 376

The Yearbook addresses the overriding question: what are the effects of the ‘opening up’ of science to the media? Theoretical considerations and a host of empirical studies covering different configurations provide an in-depth analysis of the sciences’ media connection and its repercussions on science itself. They help to form a sound judgement on this recent development.
Categories: Social Science

Public Communication Campaigns Third Edition

Public Communication Campaigns  Third Edition

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Author:

Publisher:

ISBN: 1452233268

Category: Advocacy advertising

Page: 428

View: 425

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Categories: Advocacy advertising

Ethics for Public Communication

Ethics for Public Communication

Authors Clifford Christians, Mark Fackler, and John Ferr�, three trusted scholars in the field, discuss media ethics from a communicative perspective, setting the book apart from other texts in the market that simply combine journalism ...

Author: Clifford G. Christians

Publisher: Oxford University Press, USA

ISBN: 0195374541

Category: Business & Economics

Page: 294

View: 221

This book, intended as a core text for a basic course on Media Ethics, takes a distinctive approach to the study of ethics. Focusing on one historic episode per chapter, the book is divided into three parts that represent the three major functions of the media within democratic societies: news, persuasion, and entertainment. This sets the book apart from many ethics books, which are generally located within the journalistic paradigm. Blending classic and contemporary cases, these three very well known authors discuss media ethics with a thorough grounding in theory, particularly communitarian theory, an antidote to the more widely discussed libertarian theory. Reviewers noted a distinctly international feeling to the book, considered a plus, as well as good coverage of contemporary topics like blogging and entertainment.
Categories: Business & Economics

The Law of Public Communication

The Law of Public Communication

This 2017 Update brings the Ninth Edition up to date with the most recent cases and examples affecting media professionals and public communicators.

Author: Kent R. Middleton

Publisher: Routledge

ISBN: 9781315455044

Category: Language Arts & Disciplines

Page: 626

View: 899

The Law of Public Communication provides an overview of media law that includes the most current legal developments today. It explains the laws affecting the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, bloggers, and other public communicators. Authors Kent R. Middleton, William E. Lee, and Daxton R. Stewart take students through the basic legal principles and methods of analysis that allow students to study and keep abreast of the rapidly changing field of public communication. By providing statutes and cases in a cohesive manner that is understandable, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This 2017 Update brings the Ninth Edition up to date with the most recent cases and examples affecting media professionals and public communicators.
Categories: Language Arts & Disciplines

Evaluating Public Communication

Evaluating Public Communication

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, ...

Author: Jim Macnamara

Publisher: Routledge

ISBN: 9781315391960

Category: Social Science

Page: 392

View: 924

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Categories: Social Science

Public Communication

Public Communication

Author: Roderick P. Hart

Publisher: HarperCollins Publishers

ISBN: PSU:000009347526

Category: Public speaking

Page: 349

View: 828

Categories: Public speaking

Human Rights

Human Rights

Excerpts from the UN Charter, Universal Declaration of Human Rights, Convention on the Prevention and Punishment of the Crime of Genocide, International Convention on the Elimination of all Forms of Racial Discrimination, International ...

Author: United States Department of State. Office of Public Communication

Publisher:

ISBN: STANFORD:36105062996033

Category: Human rights

Page: 63

View: 370

Excerpts from the UN Charter, Universal Declaration of Human Rights, Convention on the Prevention and Punishment of the Crime of Genocide, International Convention on the Elimination of all Forms of Racial Discrimination, International Covenant on Economic, Social, and Cultural Rights, International Covenant on Civil and Political Rights, American Convention on Human Rights.
Categories: Human rights

The Global Public Sphere

The Global Public Sphere

Offering insightful case studies to illustrate this new theory of the global public sphere, the book will be essential reading for students and scholars of media and communication studies , and social and political theory.

Author: Ingrid Volkmer

Publisher: John Wiley & Sons

ISBN: 9780745665030

Category: Social Science

Page: 224

View: 432

Over the last several years, the debate about publics seems to have newly emerged. This debate critically reflects the Habermasian ideal of a (national) public sphere in a transnational context. However, it seems that the issue of a reconstruction of a global public sphere is more complex. In this brilliant and provocative book, Ingrid Volkmer argues that a reflective approach of globalization is required in order to identify and deconstruct key strata of deliberate public discourse in supra- and subnational societal formations. This construction helps to understand the new processes of legitimacy at the beginning of the 21st century in which the traditional conception of a ‘public’ and its role as a legitimizing force are being challenged and transformed. The book unfolds this key phenomenon of global deliberate interconnectedness as a discursive and negotiated dimension within ‘reflective’ globalization, i.e. continuously constituting, maintaining and refining the ‘life’ of the global public and conceptualizes a global public sphere. Offering insightful case studies to illustrate this new theory of the global public sphere, the book will be essential reading for students and scholars of media and communication studies , and social and political theory.
Categories: Social Science