By Ray Johnson
This is an audio production of the Ray Johnson Group. Ray Johnson and his team of experts teach you how to make a living on-line. Welcome to The Money is Not in the List. Subscriber Secrets Exposed.
Most people think based upon the scenario that the money is in the list, on-line marketing is a piece of cake. All anybody has to do is get an auto responder, which is an email program that will mail your messages to hundreds and thousands of people, get an auto responder, set up a little page to capture the emails and the names of prospective customers, and that’s called a squeeze page. And then as soon as you get the emails and the names and build a list, just send them offer after offer and let them buy away. How easy can that be?
Well, if you’re thinking it can’t really be that easy you are absolutely right. It is not that easy. And the reason is the statement ‘the money is in the list’ is not completely true. The real statement should be, ‘the money is not in your list, the money is in your relationship with your list’. Now that’s a very, very different thing than saying the money is in the list.
Think about it. The money is in your relationship with the list. Building a relationship is the number one function, it’s the number one job of an internet marketer. Building a relationship with a group of people so that they trust you, they respect your advice and once you develop that then you can be sure they will be considering very seriously buying your products.
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Tags: audio transcription, list, money, secret, subscriber
Posted in Internet Marketing